Morticia
Well-known member
- Joined
- May 22, 2008
- Messages
- 17,771
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Do you send out a 'holiday' newsletter? Do you use it to sell gift cards or maybe a discount for the upcoming year? (Book now and save 10%!) Does this work? When do you send the email - right around 'black Friday' or closer to Christmas?
I have a feature on my booking engine to offer coupon discounts limited to making the reservation between certain dates. I thought I might give it a try this year in December. "Make your reservation for next year any time during Dec and take x% off."
I do know that I use % off coupons in emails if they hit right when I want to buy something. Otherwise I delete them unread because I know what they are. (ex- I always send brownies to the grandkids for their birthdays. I wait for the discount coupon even tho I'm sending the brownies anyway. Because their birthdays are around holidays, I always get the coupon right when I need it.)
I have a feature on my booking engine to offer coupon discounts limited to making the reservation between certain dates. I thought I might give it a try this year in December. "Make your reservation for next year any time during Dec and take x% off."
I do know that I use % off coupons in emails if they hit right when I want to buy something. Otherwise I delete them unread because I know what they are. (ex- I always send brownies to the grandkids for their birthdays. I wait for the discount coupon even tho I'm sending the brownies anyway. Because their birthdays are around holidays, I always get the coupon right when I need it.)