Alibi Ike
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- Joined
- Aug 8, 2010
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Great comment by a marketing person:Here's a link from the wall street journal about the daily deal offerings: http://online.wsj.com/article_email/SB10001424052748704050204576218813288848414-lMyQjAxMTAxMDIwODEyNDgyWj.html.
Ugh, here we go again. Restaurants and retailers...STOP THE INSANITY! Coupons and % off deals breed a customer culture you don't want or need.Use your marketing budget wisely and work with seasoned industry pros to accentuate what makes you unique in your market, promote your signature items, build business and community alliances to unleash a wave of local brand ambassadors for your operation.Resources beyond discounting exist. Reach out and use your marketing dollars wisely!
Another comment on a DIY approach:
Here are a few ideas:
- - $20 gift card for expenditure of $100
- - Free entree next meal, for writing an online restaurant review
- - Free salon treatment for getting 3 friends to be customers
- - 4 for the price of 3 kayak tour (or day spa treatment)
- - Punchcard: Spend $500 in a month and get a $50 store credit