happyjacks
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- Joined
- May 30, 2008
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Hello from Ontario (or Onterrible, as my uncle has called it since he moved to Squamish years ago)! It's been over a decade since I've been to the Sunshine Coast, but it was beautiful.
Like you, I'm located in a seasonal tourism region a couple hours from a major city. Our busiest season, especially for international visitors, is summer/fall and many businesses around here close or slash prices in the winter.
I've actually made winter my other busy season -- and charge high-season rates -- by promoting light adventure (snowshoeing, cross country skiing, playing in the snow, "winter in the country") and relaxing down time. Most of this winter business is domestic from within 3 hours away.
Can you partner with the ski trails and pre-purchase ski rentals to include in a package? I love the idea of the packed lunch for the trails. What about an apres-ski part of the package where they come back to hot tub, local wine/beer, dinner or a ready-to-cook/grill dinner kit for the villas with kitchens?
Do you get enough snow on your part of the coast for snowshoeing? Invest in a few pairs of snowshoes and include their use in a package.
For the activity-based market, don't rely on air-b or other accommodations-centric avenues for promotion. Rather, get your packages listed on tourism sites that funnel people based on interests. Does BC tourism have activity-based or experiential package listings? Get in front of people who are looking for something to do (ie xc ski, romance) and that will determine there where.
Like you, I'm located in a seasonal tourism region a couple hours from a major city. Our busiest season, especially for international visitors, is summer/fall and many businesses around here close or slash prices in the winter.
I've actually made winter my other busy season -- and charge high-season rates -- by promoting light adventure (snowshoeing, cross country skiing, playing in the snow, "winter in the country") and relaxing down time. Most of this winter business is domestic from within 3 hours away.
Can you partner with the ski trails and pre-purchase ski rentals to include in a package? I love the idea of the packed lunch for the trails. What about an apres-ski part of the package where they come back to hot tub, local wine/beer, dinner or a ready-to-cook/grill dinner kit for the villas with kitchens?
Do you get enough snow on your part of the coast for snowshoeing? Invest in a few pairs of snowshoes and include their use in a package.
For the activity-based market, don't rely on air-b or other accommodations-centric avenues for promotion. Rather, get your packages listed on tourism sites that funnel people based on interests. Does BC tourism have activity-based or experiential package listings? Get in front of people who are looking for something to do (ie xc ski, romance) and that will determine there where.
