NW BB
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- Jan 6, 2009
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I've sent several guests to a B&B on the Cape. The owners were thrilled as it was their first year. They sent a really nice thank-you note. That was more than enough for me. But I would be happy to find other B&B's to refer guests to, especially in the New England area as that's where most of my guests a traveling to. Bree, I know you are in Maine somewhere. Perhaps we should chat.Well, if you have a target area, it can't hurt to contact B&B's there and see if they will reciprocate referral payments. If someone calls me from far away I usually ask if they have made all of their reservations yet. If not, I ask where they were planning to go and give them the names of places I know in that area and ask that they mention me if they book.Not talking free referrals. There needs to be an incentive $. You stated the reason right there - why would this other inn care where the guests stayed the next night?
I am emailing them and if they want it to be reciprical, even better. What I WILL DO - If a guest books here I will attach their url on the confirmation as a recommended inn and also have a couple rack cards here from their place.
I do not know where guests are going or coming from when they are here. People typically book it all in advance. But I am finding quite a few from this one area coming to us typically from up there..
I just do it to be helpful. I've got a nice run of places I can refer the New England/Niagara Falls loop crowd to. Especially for B&B travelers, they like a referral! And now I have a lot more B&B's north of me to refer to!
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.Okay people! You are missing why I brought this up, I am trying to increase occupancy. I am not trying to be nice, I am not trying to refer to other B&B's that are 5 hours away just because. ha ha I am marketing here...Country Girl said:I've sent several guests to a B&B on the Cape. The owners were thrilled as it was their first year. They sent a really nice thank-you note. That was more than enough for me. But I would be happy to find other B&B's to refer guests to, especially in the New England area as that's where most of my guests a traveling to. Bree, I know you are in Maine somewhere. Perhaps we should chat.
Yes you and Bree should chat. I refer to other inns on this forum all the time, so inns - send me your rack cards! Within conversation diff areas, diff things come up and I have referred to other inns quite often.
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Instead of money changing hands, I would suggest that you develop a 2 way relationship with the innkeepers who are located several hours away. Call them and see if they are interested in a two way referral. When I get calls from guests who are from out of state, I usually ask them where they are staying the night before they get to us. This then leads to asking if they know where they will stay after leaving us. Since we are located on the coast, most traveling guests are driving up/down the coast stopping in several locations. I then offer suggestions on where to stay after us, thus developing a fair amount of referrals to/from my favorite inns.JunieBJones (JBJ) said:Okay people! You are missing why I brought this up, I am trying to increase occupancy. I am not trying to be nice, I am not trying to refer to other B&B's that are 5 hours away just because. ha ha I am marketing here...
Yes you and Bree should chat. I refer to other inns on this forum all the time, so inns - send me your rack cards! Within conversation diff areas, diff things come up and I have referred to other inns quite often.
No money changes hands, but the referrals are effective and reciprocal.