Breakfast Diva
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- May 27, 2009
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Are any of you out there with a TA business listing using this new TripConnect?
I've been considering doing a business listing which of course costs a lot. I was quoted $650 a year and would receive a 10% PAII discount which would take it down to $585. (This does not include the new mobile system. It will show your property in the mobile system, but no link). That's a lot of money for a 4 room b&b. I've let other directories lapse, so I have some marketing money in my budget and will probably do this for a 1 year trial.
Here's the 'new' part of TA that I'm wondering about. TripConnect (TC) is a 'pay per click' direct booking from your TA page to your booking program. No longer do you have to be associated with hotels.com, expedia, bb.com, etc. ResKey is now able to directly interfact with this TA program. My TA rep told me that you set it up like adwords ppc. You determine your budget per day, or month, etc. That date availability box at the top of your TA listing will now link to ResKey only. That is, if you're not affiliated with the other OTAs.
The guest puts in the dates they are looking for and if you have money for the ppc left in your budget for the day, it gives the information/link which when clicked on, you pay and it takes them to your ResKey online booking page. When there is no money left in your budget, the page says "Online prices from our partners not available for your dates". At first, this sounds bad, but right now, if people use that box on a regular listing, it takes them to hotel, expedia, priceline and if you don't participate, it shows all the other area lodging and you've lost them anyway.
Here is a listing that doesn't use expedia, etc. This is what it looks like if the ppc budget is off
This is what it looks like for those properties using expedia, book ing.com, etc. You see that the 2nd listing is the hotel property's booking site.
Soooo, anybody using this? Any thoughts?
I've been considering doing a business listing which of course costs a lot. I was quoted $650 a year and would receive a 10% PAII discount which would take it down to $585. (This does not include the new mobile system. It will show your property in the mobile system, but no link). That's a lot of money for a 4 room b&b. I've let other directories lapse, so I have some marketing money in my budget and will probably do this for a 1 year trial.
Here's the 'new' part of TA that I'm wondering about. TripConnect (TC) is a 'pay per click' direct booking from your TA page to your booking program. No longer do you have to be associated with hotels.com, expedia, bb.com, etc. ResKey is now able to directly interfact with this TA program. My TA rep told me that you set it up like adwords ppc. You determine your budget per day, or month, etc. That date availability box at the top of your TA listing will now link to ResKey only. That is, if you're not affiliated with the other OTAs.
The guest puts in the dates they are looking for and if you have money for the ppc left in your budget for the day, it gives the information/link which when clicked on, you pay and it takes them to your ResKey online booking page. When there is no money left in your budget, the page says "Online prices from our partners not available for your dates". At first, this sounds bad, but right now, if people use that box on a regular listing, it takes them to hotel, expedia, priceline and if you don't participate, it shows all the other area lodging and you've lost them anyway.
Here is a listing that doesn't use expedia, etc. This is what it looks like if the ppc budget is off
This is what it looks like for those properties using expedia, book ing.com, etc. You see that the 2nd listing is the hotel property's booking site.
Soooo, anybody using this? Any thoughts?