- Joined
- May 22, 2008
- Messages
- 16,075
- Reaction score
- 747
I was considering the 1000 lb gorilla half-price deal but I think I am going to go with tageted marketing this year more than the shotgun approach (scattered all over and hope it lands somewhere). I will keep the 2 remaining shotgun Directories to maintain my presence in the world in general. However, I am going to try the more specific this year.
I have my horse web directory sites (I can get 4 of them for less than the 1000 lb gorilla with money left over to pay for the design of one of the ads). I am also doing print ads in a horse magazine - I told the ad agency to focus - among other things - on my distance from KY Hor se Pa rk. Now that my rail-trail is fixed, I am also going to do an early bird sign up that will give me 2 issues for the price of one in a bike/hike magazine, and I get an article in it besides - I have to write it of course.
My State Tourism and Commerce Division web sites plus a new one that lists ALL lodgins, attractions, & activities in the State will be (and already are) a big help.
Time will tell if this approach works.
I have my horse web directory sites (I can get 4 of them for less than the 1000 lb gorilla with money left over to pay for the design of one of the ads). I am also doing print ads in a horse magazine - I told the ad agency to focus - among other things - on my distance from KY Hor se Pa rk. Now that my rail-trail is fixed, I am also going to do an early bird sign up that will give me 2 issues for the price of one in a bike/hike magazine, and I get an article in it besides - I have to write it of course.
My State Tourism and Commerce Division web sites plus a new one that lists ALL lodgins, attractions, & activities in the State will be (and already are) a big help.
Time will tell if this approach works.