The author was actually happy with this...Breakfast in Bed

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Innkeep

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I'm glad to see an innkeeper's reply to this article. Not only is the author pleased with his cold breakfast delivered to his room in a brown paper bag, but brags on the free WiFi in the lounge!!!
B&B's "A Better Way to Stay"
 

bbinnsitters

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Imagine if all you B&B owners would reply like JB did! United we stand!
 

JBloggs

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Brown paper bag and brown banana. Breakfast to go? Breakfast went...
Like I always say around here, people will PAY to be abused these days. Really. $9.95. And that was a good deal, apparently.
 

wendydk

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Imagine if all you B&B owners would reply like JB did! United we stand!.
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
 

JBloggs

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Imagine if all you B&B owners would reply like JB did! United we stand!.
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
.
wendydk said:
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
This is being done, that is the whole premise for "A better way to stay" it is on numerous threads here so I won't put it here again. here is the website http://support.betterwaytostay.com/
 

bbinnsitters

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Imagine if all you B&B owners would reply like JB did! United we stand!.
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
.
wendydk said:
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
This is being done, that is the whole premise for "A better way to stay" it is on numerous threads here so I won't put it here again. here is the website http://support.betterwaytostay.com/
.
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating. I, for one, only get on here when I am bored - perhaps there are others out there that haven't seen those threads cos they are not on every day either.
 

Joey Camb

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I have added my comment as we would give something like that to people who were leaving during the night to make sure they got something (ie 3am flight etc) that he was happy with it and paid for it is a laugh! Free wi-fi here is pretty much standard especially for business people they feel like they have had their hands cut off without!
 

wendydk

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Joey Bloggs said:
suellen222 said:
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating.
Are you a member of Paii? It is in newsletters and website and emails. http://www.innkeeping.org/
I am not/was not a PAII member, and although I have heard the name of the campaign, I'm not familiar with the particulars, and so I know many many other innkeepers are not either.
That's how change happens, not as the result of one organization and it's members alone. It's certainly not going to happen by saying "aren't you a member of PAII?" or "read about it on the website".
Achieving wholesale change requires a grass-roots effort that spreads outward from the source of the idea with each member or participant taking the reins, running with it and doing what is necessary to get it in front of the public as much as possible. I have not really seen that happening, and thus my earlier statement...while it would be nice if we could count on PAII to get 'er done, even Jay can't do it all alone.
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure. I see nothing about it on our State's B&B Association site, although they certainly have an interest in helping things along.
I'm going to do my part and post a blog article tomorrow about it! I may also email my MIG member list to encourage them to support the effort, either through PAII or on an individual basis. I may even 'like' it through facebook if I have the option.
Hell, I might even write a press release myself representing MIG members.
 

bbinnsitters

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No, I am not a member of PAII - just IIN and my local and state associations. I get most of my B&B information from you guys! Don't let me down now! I am hoping to learn a lot at the PAII conference tho!
Wendy - I noticed that L2L is not listed - are you going to get in touch with them or should I - or both of us!
And my local association just started blogging so I will be sure to enlighten them about this "better way to stay"
 

muirford

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Joey Bloggs said:
suellen222 said:
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating.
Are you a member of Paii? It is in newsletters and website and emails. http://www.innkeeping.org/
I am not/was not a PAII member, and although I have heard the name of the campaign, I'm not familiar with the particulars, and so I know many many other innkeepers are not either.
That's how change happens, not as the result of one organization and it's members alone. It's certainly not going to happen by saying "aren't you a member of PAII?" or "read about it on the website".
Achieving wholesale change requires a grass-roots effort that spreads outward from the source of the idea with each member or participant taking the reins, running with it and doing what is necessary to get it in front of the public as much as possible. I have not really seen that happening, and thus my earlier statement...while it would be nice if we could count on PAII to get 'er done, even Jay can't do it all alone.
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure. I see nothing about it on our State's B&B Association site, although they certainly have an interest in helping things along.
I'm going to do my part and post a blog article tomorrow about it! I may also email my MIG member list to encourage them to support the effort, either through PAII or on an individual basis. I may even 'like' it through facebook if I have the option.
Hell, I might even write a press release myself representing MIG members..
wendydk said:
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure.
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful. Some possible ideas like the ones you mentioned - blogs, press releases, etc. - are all mentioned in the latest Innkeeping Quarterly. If you don't get it - you don't have to be a member of PAII, just an innkeeper - call them and get on the mailing list. If you do get it, read it. Jay can't do it all alone, that's for sure, but it doesn't help if he puts info out there and we don't read it. Don't we complain when our guests don't read our stuff?
 

JBloggs

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wendydk wrote:
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure.
THAT WAS GREAT EXPOSURE FOR B&B'S RIGHT THERE! If anything WAS GREAT exposure for B&B's it was the Vets Prgm. Majority of that publicity was FREE, it was FEEL GOOD STORIES all over and wonderful to have good stuff in the news for a change.
In fact there is no better way to bring exposure to B&B's than to show the world the wonderful thing the Vets Prgm B&B's did! You can't force opinions on people on a better way to stay, as I always say "manners are caught not taught"
I agree. :) I was just sharing that there is a program out there, I am not a part of it, I am not a member of Paii. I know, shock horror. I was saying there is a pgrm, I DID NOT POST ALL THE INFO ON IT CUZ I AM NOT A MEMBER, and we have REPS On this forum for that ORG. That is their job. So we bring it up...on like 4 or 5 threads so far and they can jump in and give more info.
 

JBloggs

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Imagine if all you B&B owners would reply like JB did! United we stand!.
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
.
wendydk said:
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
This is being done, that is the whole premise for "A better way to stay" it is on numerous threads here so I won't put it here again. here is the website http://support.betterwaytostay.com/
.
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating. I, for one, only get on here when I am bored - perhaps there are others out there that haven't seen those threads cos they are not on every day either.
.
suellen222 said:
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating. I, for one, only get on here when I am bored - perhaps there are others out there that haven't seen those threads cos they are not on every day either.
it is a Paii initiative. It is not a forum initiative.
Are you a member of Paii? It is in newsletters and website and emails. http://www.innkeeping.org/
Edited to add - I gave the link TWICE here so far. Not sure what else I am supposed to do, other than say HERE is the link click and read. It is not my program. :)
 

Samster

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I posted a comment as well. Seems like even in NYC there's got to be a coffee shop nearby that you could get a better cuppa and a muffin. :)
 

Joey Camb

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Ive commented but I was in a right grump yesterday so it sounds perhapse a bit grumpier than I intended. LOL. Remember guys whenever you put B&B or Bed and breakfast in to anything anywhere on the net it makes the term more visable so keep on trucking!
 

bbinnsitters

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Imagine if all you B&B owners would reply like JB did! United we stand!.
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
.
wendydk said:
suellen222 said:
Imagine if all you B&B owners would reply like JB did! United we stand!
What better investment in our time? THAT should be a goal for 2011. Each of us should promise to write a press release (at least for a local paper) extolling the virtues and values of B&B, as well as comment online to at least one story like this one.
Just imagine the change in perceptions that might bring around. I will if you will, and I'm retired!
This is being done, that is the whole premise for "A better way to stay" it is on numerous threads here so I won't put it here again. here is the website http://support.betterwaytostay.com/
.
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating. I, for one, only get on here when I am bored - perhaps there are others out there that haven't seen those threads cos they are not on every day either.
.
suellen222 said:
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating. I, for one, only get on here when I am bored - perhaps there are others out there that haven't seen those threads cos they are not on every day either.
it is a Paii initiative. It is not a forum initiative.
Are you a member of Paii? It is in newsletters and website and emails. http://www.innkeeping.org/
Edited to add - I gave the link TWICE here so far. Not sure what else I am supposed to do, other than say HERE is the link click and read. It is not my program. :)
.
JB, don't get your panties in a twist over this one - I was merely responding to this comment:
"This is being done, that is the whole premise for "A better way to stay" it is on numerous threads here so I won't put it here again. here is the website http://support.betterwaytostay.com/"
Just because it was on "numerous threads" doesn't mean everyone saw it the first time. You posted the website and I, for one, appreciated it since I had never heard of it before.
 

wendydk

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Joey Bloggs said:
suellen222 said:
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating.
Are you a member of Paii? It is in newsletters and website and emails. http://www.innkeeping.org/
I am not/was not a PAII member, and although I have heard the name of the campaign, I'm not familiar with the particulars, and so I know many many other innkeepers are not either.
That's how change happens, not as the result of one organization and it's members alone. It's certainly not going to happen by saying "aren't you a member of PAII?" or "read about it on the website".
Achieving wholesale change requires a grass-roots effort that spreads outward from the source of the idea with each member or participant taking the reins, running with it and doing what is necessary to get it in front of the public as much as possible. I have not really seen that happening, and thus my earlier statement...while it would be nice if we could count on PAII to get 'er done, even Jay can't do it all alone.
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure. I see nothing about it on our State's B&B Association site, although they certainly have an interest in helping things along.
I'm going to do my part and post a blog article tomorrow about it! I may also email my MIG member list to encourage them to support the effort, either through PAII or on an individual basis. I may even 'like' it through facebook if I have the option.
Hell, I might even write a press release myself representing MIG members..
wendydk said:
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure.
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful. Some possible ideas like the ones you mentioned - blogs, press releases, etc. - are all mentioned in the latest Innkeeping Quarterly. If you don't get it - you don't have to be a member of PAII, just an innkeeper - call them and get on the mailing list. If you do get it, read it. Jay can't do it all alone, that's for sure, but it doesn't help if he puts info out there and we don't read it. Don't we complain when our guests don't read our stuff?
.
muirford said:
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful.
My point exactly...would the bnb4vets thing been as big as it was without innkeepers blogging and giving interviews, sending press releases about it na encouraging each other to join in? Maybe, but maybe not. THIS program is something that can benefit EVERYONE in the industry, all the better reason for us all to put at least some effort into it.
Sue, perhaps you should contact Linda at L2L, I'm not exactly their favorite person these days.
 

JBloggs

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Joey Bloggs said:
suellen222 said:
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating.
Are you a member of Paii? It is in newsletters and website and emails. http://www.innkeeping.org/
I am not/was not a PAII member, and although I have heard the name of the campaign, I'm not familiar with the particulars, and so I know many many other innkeepers are not either.
That's how change happens, not as the result of one organization and it's members alone. It's certainly not going to happen by saying "aren't you a member of PAII?" or "read about it on the website".
Achieving wholesale change requires a grass-roots effort that spreads outward from the source of the idea with each member or participant taking the reins, running with it and doing what is necessary to get it in front of the public as much as possible. I have not really seen that happening, and thus my earlier statement...while it would be nice if we could count on PAII to get 'er done, even Jay can't do it all alone.
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure. I see nothing about it on our State's B&B Association site, although they certainly have an interest in helping things along.
I'm going to do my part and post a blog article tomorrow about it! I may also email my MIG member list to encourage them to support the effort, either through PAII or on an individual basis. I may even 'like' it through facebook if I have the option.
Hell, I might even write a press release myself representing MIG members..
wendydk said:
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure.
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful. Some possible ideas like the ones you mentioned - blogs, press releases, etc. - are all mentioned in the latest Innkeeping Quarterly. If you don't get it - you don't have to be a member of PAII, just an innkeeper - call them and get on the mailing list. If you do get it, read it. Jay can't do it all alone, that's for sure, but it doesn't help if he puts info out there and we don't read it. Don't we complain when our guests don't read our stuff?
.
muirford said:
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful.
My point exactly...would the bnb4vets thing been as big as it was without innkeepers blogging and giving interviews, sending press releases about it na encouraging each other to join in? Maybe, but maybe not. THIS program is something that can benefit EVERYONE in the industry, all the better reason for us all to put at least some effort into it.
Sue, perhaps you should contact Linda at L2L, I'm not exactly their favorite person these days.
.
wendydk said:
muirford said:
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful.
My point exactly...would the bnb4vets thing been as big as it was without innkeepers blogging and giving interviews, sending press releases about it na encouraging each other to join in? Maybe, but maybe not. THIS program is something that can benefit EVERYONE in the industry, all the better reason for us all to put at least some effort into it.
Sue, perhaps you should contact Linda at L2L, I'm not exactly their favorite person these days.
No.
Back to my usual saying "You need to have bait on the hook" so no. It is not the same thing, promoting takes money, we can all agree to that one! FEEL GOOD STORIES do not require as much money. If there is nothing to promote that is NEWSWORTHY or just "stay at a B&B because they are better."
Let say this, it is like bloggers who only blog specials. No one cares, no one wants to follow that blog or comment. Now if they had a compelling story, then people would be interested.
 

muirford

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Joey Bloggs said:
suellen222 said:
JB, this is the 1st I've heard of "better way to stay" - maybe it bears repeating.
Are you a member of Paii? It is in newsletters and website and emails. http://www.innkeeping.org/
I am not/was not a PAII member, and although I have heard the name of the campaign, I'm not familiar with the particulars, and so I know many many other innkeepers are not either.
That's how change happens, not as the result of one organization and it's members alone. It's certainly not going to happen by saying "aren't you a member of PAII?" or "read about it on the website".
Achieving wholesale change requires a grass-roots effort that spreads outward from the source of the idea with each member or participant taking the reins, running with it and doing what is necessary to get it in front of the public as much as possible. I have not really seen that happening, and thus my earlier statement...while it would be nice if we could count on PAII to get 'er done, even Jay can't do it all alone.
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure. I see nothing about it on our State's B&B Association site, although they certainly have an interest in helping things along.
I'm going to do my part and post a blog article tomorrow about it! I may also email my MIG member list to encourage them to support the effort, either through PAII or on an individual basis. I may even 'like' it through facebook if I have the option.
Hell, I might even write a press release myself representing MIG members..
wendydk said:
If this campaign got the kind of long-term press exposure that the bnb4vets thing got in it's short run, we'd all be farther ahead. How many Inns blogged, emailed or did press releases about their participation in that (from which no revenue was forthcoming)? More than have extolled and broadcasted the ideals of the "Better Way to Stay" campaign, I'm pretty sure.
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful. Some possible ideas like the ones you mentioned - blogs, press releases, etc. - are all mentioned in the latest Innkeeping Quarterly. If you don't get it - you don't have to be a member of PAII, just an innkeeper - call them and get on the mailing list. If you do get it, read it. Jay can't do it all alone, that's for sure, but it doesn't help if he puts info out there and we don't read it. Don't we complain when our guests don't read our stuff?
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muirford said:
I don't think you can really compare the potential pr interest in a program that gets a free stay for thousands of guests on a holiday made to honor the designated group of guests to a campaign that convinces potential guests to pay for staying in an unknown element (a B&B) instead of a hotel. It's apples and oranges. The PR guy did a good job and should be commended but it was an easy product to sell. Free stuff perks up the interest.
That said, the PAII campaign is designed as a grass-roots initiative, with little money behind it, so anything that individual innkeepers or associations can do to promote it is going to be extremely helpful.
My point exactly...would the bnb4vets thing been as big as it was without innkeepers blogging and giving interviews, sending press releases about it na encouraging each other to join in? Maybe, but maybe not. THIS program is something that can benefit EVERYONE in the industry, all the better reason for us all to put at least some effort into it.
Sue, perhaps you should contact Linda at L2L, I'm not exactly their favorite person these days.
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wendydk said:
My point exactly...would the bnb4vets thing been as big as it was without innkeepers blogging and giving interviews, sending press releases about it na encouraging each other to join in? Maybe, but maybe not.
Your point, maybe, but not mine. Mine is they are not really comparable promotions. So, would the bnb4vets thing have been as big without all the innkeeper input? Yes. What made the most difference in that promotion was the addition of the website devoted to it, more B&Bs joining the promotion (not just WV), the pickup of the story by the AP, and the distribution of the AP story by military organizations all across the country.
This program has a bigger fish to fry, and no free fish to give away for the grand opening of the restuarant. Also, a less identifiable target demographic - no one carries an id card that says they've never been to a B&B before. It will be a tougher sell. That's not a reason to not blog or facebook or twitter about it, but it is a reason to not expect a quick fix to the problem of potential guests not considering B&Bs.
Also, PAII is not really a marketing organization - they are an advocacy and education group. This is a grassroots promotion for a reason. So I don't think it is fair to think of this as a PAII program - it really needs to be owned by the innkeeping community.
 
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