happykeeper
Well-known member
- Joined
- Dec 11, 2008
- Messages
- 1,758
- Reaction score
- 0
Aloha all! Boy it has been a long long time since I checked in. I was thinking about how much has happened for us during that time and I was reminded how much has happened for the industry as a whole. The landscape is changing so fast it seems a bullet train would be the best analogy.
In our market, we have seen the previously touted multi-generational travel market continue to bloom. We have seen the age of our guests rise and value of providing an experience grow. We seen a return of more foreign travelers.
We have also seen our TA marketing value flatten a bit with the change in the algorithm even as TA has become a universal reference for almost all of our guests. We have felt the pressure to look at how to gain more exposure and we stepped up our efforts to create fresh content (we will be featured in the French guidebook Petit Fute) We have even revisited Google Adwords and online channels. We looked at BookItNow as an alternative to ResKey combined with My Allocator (IT WAS ATTRACTIVE and about the same price with more functionality) but decided to hold off on switching. In short, we realized we needed to get our marketing caps out of the closet and see what we could do. All in all, things are going great, but it felt good to take a fresh look.
So what's happening in your market? Things changing? Markets up? Down? Best marketing change you made for 2017?
In our market, we have seen the previously touted multi-generational travel market continue to bloom. We have seen the age of our guests rise and value of providing an experience grow. We seen a return of more foreign travelers.
We have also seen our TA marketing value flatten a bit with the change in the algorithm even as TA has become a universal reference for almost all of our guests. We have felt the pressure to look at how to gain more exposure and we stepped up our efforts to create fresh content (we will be featured in the French guidebook Petit Fute) We have even revisited Google Adwords and online channels. We looked at BookItNow as an alternative to ResKey combined with My Allocator (IT WAS ATTRACTIVE and about the same price with more functionality) but decided to hold off on switching. In short, we realized we needed to get our marketing caps out of the closet and see what we could do. All in all, things are going great, but it felt good to take a fresh look.
So what's happening in your market? Things changing? Markets up? Down? Best marketing change you made for 2017?