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I fought one on Exped* and won, claiming that they can’t review a stay that never happened but I suppose it depends on the circumstances.. I can be a little tenacious at times!
If they didn’t stay but complained about things they would only know about if they did stay, that’s a different animal.
 
I don't use the services of OTA's but was under the impression that their reviews "may" be more limited to an actual guest experience. TA doesn't have any restriction. Potential guest called when wife was cooking supper, told him what the rate would be and went to the office only to find a room was not available. He gave a bad review as he felt we didn't like him for some reason. I think many potential guests don't understand the difference between a hotel with a person sitting at the desk all day, and mom & pop, where we go about our lives until such time as a guest telephones.
 
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