Who needs an international travel campaign when we have Jerry Springer and the news. -UGH- Sorry I just had to add that sorry bit of info.I'm not sure it's a matter of the travel industry leadership not agreeing on how a campaign could be implemented...I think they couldn't figure out how to fund it. The TPA is their best solution to that problem.My intent was not to portray it as either you are for us or you're against us...or you support the $10 fee or live with a sagging travel economy, because I know the $10 fee is not a guaranteed cure-all. I wasn't making the argument - I was posing a question that I think is a legitimate way of examining the bill and what it hopes to accomplish.Earlier in 2009, the Department of Homeland Security began requiring visitors from Visa Waiver countries (again - those who do NOT pay the $131) to go online and fill out an ESTA form (Electronic System for Travel Authorization) before flying to the US. It is basically a security measure. Click here for details. If the Travel Promotion Act passes, the online form will also be the place where you pay the $10. Approval occurs when your passport info is double-checked against a list of flyers being watched by DHS. Apparently the process is electronic and almost instantaneous - to the adminstrative burden would theoretically be light.
I'm not sure exactly how the fee will be explained on the ESTA application web site, but here is a list of what the bill is supposed to make happen:
• Provide info on entry requirements, required documentation, fees, and processes, and declared public health emergencies to prospective travelers, travel agents, tour operators, meeting planners, foreign governments, travel media and other international stakeholders;
• Counter misperceptions regarding U.S. travel policy around the world;
• Promote increased travel to the U.S. through advertising, outreach to trade shows, and other appropriate promotional activities;
• Ensure benefits extend to rural and urban areas equally including areas not traditionally visited by international travelers.
• Give priority to populations most likely to visit the U.S.
Apparently, the ESTA process is only applicable to those getting on an airplane to the US. And Canada and Mexico are NOT part of the Visa Waiver program. I assume once your ESTA has been approved and that data linked to your passport number, you're set for 2 years.
I understand the argument of "what's in it for me?" with regard to the visitor paying the $10. Many taxpayers ask the same question, whether it's property taxes, sales taxes, income taxes, toll roads, etc. And of course not all answers are agreeable. If I don't have school-aged kids, but still have to pay $12,000 per year property taxes that mostly go to support the local school system, I might be more upset than the neighbor who has 4 kids in the public schools. Much of what I pay in federal income tax doesn't benefit me personally. Do your visitors ask how does your occupancy tax benefit them? Do some not come because of the occupancy taxes? Adding fees for entry would restrict inbound travel like occupancy taxes restrict travel. In the grand scheme of things, in my humble opinion, they are negligible. I don't cancel plans to rent a car when I see the fees add up to about 50% of the total charge. I don't cancel my stay at a B&B when I hear the occupancy taxes are 11%. I don't think anyone would cancel plans to come to America due to a $10 fee that covers them for 2 years.
I'm not sure why it was chosen that only Visa Waiver nationals must pay the fee and not ALL visitors. Maybe they were concerned that raising $131 to $141 would rock the boat too much. Hopefully, on account of the TPA working as hoped, the visitor will encounter a more robust, healthier tourism industry on account of the resurgence of inbound travel. Maybe that's the "what's in it for me?" Amusement parks that stay open, because they can staff the parks. I know some innkeepers who would agree that a 5% bump in occupancy at their inns could mean the difference between staying in business and taking down the shingle.
My opinion is that the $10 fee is very, very light and will not be an issue. Will it be a lead balloon with some? Probably. But will it inhibit travel that otherwise would have happened? Doubt it.
No one likes new fees. But I guess an appropriate question might be - which does the travel industry like LESS? Imposing and collecting a new $10 fee or a serioiusly sagging and troubling inbound leisure and business travel situation? Collectively, how else would the entire travel/tourism industry effectively do those things outlined in the TPA without the assistance and partnership of the federal government? If you do not think it's important that America market ourselves overseas as a means to boost inbound travel, then I can understand opposition to the bill. Or, if you firmly believe that it's not the role of the federal government to involve itself in economic stimulus like this, then I can understand opposition to the bill. I suppose I would weigh those positions against the potential outcomes, rather than isolate those positions independent of potential outcomes..I'll just have to say, Jay, that you're losing my already lukewarm support altogether with that last paragraph.jkarennj said:No one likes new fees. But I guess an appropriate question might be - which does the travel industry like LESS? Imposing and collecting a new $10 fee or a serioiusly sagging and troubling inbound leisure and business travel situation? Collectively, how else would the entire travel/tourism industry effectively do those things outlined in the TPA without the assistance and partnership of the federal government? If you do not think it's important that America market ourselves overseas as a means to boost inbound travel, then I can understand opposition to the bill. Or, if you firmly believe that it's not the role of the federal government to involve itself in economic stimulus like this, then I can understand opposition to the bill. I suppose I would weigh those positions against the potential outcomes, rather than isolate those positions independent of potential outcomes.
I believe it's a false argument to say it's either impose a $10 fee or accept sagging tourism. I believe there are, indeed, other means to accomplish the same goal.
And I do not say that for the political reasons that you're describing. I say that from the practical perspective of what will work best and what will, at the same time, not create any badwill among potential visitors.
I think we all have the right to our opinions and if anyone doesn't support this for any reason, well, I'd like to see folks okay with that. Including you. They don't need to have a political standpoint to disagree with the means of increasing tourism.
I personally don't react well to those sort of assumptions. And I don't think I'm alone in that.
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This isn't the first and only idea to come to the table. Maybe I should have said that the travel industry (through the former Travel Industry Association, now called the US Travel Association) for years and years could not figure out how to collectively and effectively market America as a destination through other means. They tried launching and supporting programs, such as www.discoveramerica.com. There's never been the large-scale funding needed to make it work. It doesn't mean better ideas don't exist, but none have won the general support of the travel industry leadership like this one has, and the travel industry has to provide matching resources under this law.
Internal opposition to the bill has primarily focused on the opinion that it's not the federal government's role to promote America - let the private interests within the country bear the cost of promoting inbound travel. Jim DeMint (R-SC) has been the most vocal. And I'm perfectly ok with that argument. Everyone probably draws a line in the sand in their own minds with regard to what the federal government should and should not engage in. I think this is one case where a public-private partnership makes good sense, even though I too am warm (not red hot) on the whole concept.
But because I'm generally warm on it and agree with it and think it's good enough, I'm going to support it and try to garner support. Of course everyone has a right to their opinions - including opposition to the bill. It doesn't mean I won't try to persuade someone to change their opinion about the bill.
.Understood.jkarennj said:But because I'm generally warm on it and agree with it and think it's good enough, I'm going to support it and try to garner support. Of course everyone has a right to their opinions - including opposition to the bill. It doesn't mean I won't try to persuade someone to change their opinion about the bill.
But my point is that you'll garner more support by being open to the myriad of reasons for opposition rather than only understanding opposition based on political ideology.
Not to mention the fact that the same folks who could never agree on implementation of this idea privately would be likely candidates to serve on the nonprofit. Why will they be more successful now?
I believe, BTW, that it is absolutely in all of our best interests for the government to be involved in promoting tourism abroad. And when I say all of us, I mean all of us Americans, not only all of us innkeepers.
I am not at all convinced, though, that this is the appropriate vehicle for that. Or that the nonprofit formed will be successful in accomplishing its goals.
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I'd love to hear other forms of opposition to the bill - you bet! I am open-minded to them. Can you tell I love debate? My opinion too can be swayed. Here are reasons for opposition that I've heard so far:
All are valid arguments, concerns or reasons to oppose it.
- The $10 fee will or could inhibit travel
- The $10 fee will only cause Visa Waiver countries to in turn impose more fees on US travelers
- The federal government has no business doing this
And then there's the argument that even a well-funded, well-executed campaign will not be enough to increase inbound travel. But, that's a hypothetical...just like it's hypothetical that it WILL increase inbound travel. In the end, it's a gamble. One that I'm willing to bet the visitor's ten bucks on.
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Countries around the world see the USA on every channel every day/night. Sure it would be nice to portray Yanks in a good light, but why spoil all their fun. They either want to come here and visit Disneyland, NYC and Hollywood or they don't. I truly wish we could portray ourselves better, we are not all like they see on TV (except we all do have big bright white smiles with straight teeth)