Innkeeping
Member
- Joined
- Sep 30, 2009
- Messages
- 16
- Reaction score
- 0
Hello,
I'm new to this forum and happy to be here. I'm new to this internet thing and usually don't like putting my info online much. It's nice to find a group with so many people in the same boat I'm in. I wanted to share a marketing idea with you that I use. Within the past few months I was sent a marketing follow-up sample by a former B&B owner. I signed up for the Send Out Cards service and started using it. I'm able to take photos of my guests and make them into a greeting card and mail it to them. The company prints the cards for me in my handwriting, stuffs the envelope and mails it for me. It looks like I paid a lot of money for it but it costs me just over $1 total. They also have other cards to choose from. I'm sending the cards out as thank you cards after the guests leave and have it set up to send them a keeping in touch card a couple of times a year after that. I try to ask for their anniversary and birth dates so I can set it to send one then too. The program lets me type out the card and then tell it when to send it. I had my own personal font made and my signatures added too. It looks like I hand wrote it. The reactions are great.
The thing I like best is they keep the photo card on display and people ask where the photo was taken. It's good word of mouth marketing for me. Word of mouth marketing doesn't cost me a thing. I've had bookings from people that found out about my B&B after seeing my thank you card on display at their friend's house. Another thing I like is I don't have to go out for hours searching for a generic card and paying $3 - $5 for one. I don't have the time to be at the card store everyday and I hate paying that much for a generic card that will probably just go in their trash. Maybe I'm too lazy or cheap!
Is anyone else using it and getting the good results I am? How are you followingup with guests? You don't need to sign up with a service like this one if you know how to do it on your own.
I also got the book Appreciation Marketing and it is wonderful ( http://tinyurl.com/ydnza5q ) . It's a lot of good marketing ideas that can be used with this card service or just sending cards on your own. I find that sending my guests and leads follow-up notes and don't ask for the sale does wonders. I'm their friend and just writing to say hello. People love doing business with people they like.
Maybe someone already commented on these things here. I'll have to go and check the other topics.
I'll try to sign on to the internet again soon. Business will be slowing down in another month or so. I'll have more time to chat then.
Jenny
I'm new to this forum and happy to be here. I'm new to this internet thing and usually don't like putting my info online much. It's nice to find a group with so many people in the same boat I'm in. I wanted to share a marketing idea with you that I use. Within the past few months I was sent a marketing follow-up sample by a former B&B owner. I signed up for the Send Out Cards service and started using it. I'm able to take photos of my guests and make them into a greeting card and mail it to them. The company prints the cards for me in my handwriting, stuffs the envelope and mails it for me. It looks like I paid a lot of money for it but it costs me just over $1 total. They also have other cards to choose from. I'm sending the cards out as thank you cards after the guests leave and have it set up to send them a keeping in touch card a couple of times a year after that. I try to ask for their anniversary and birth dates so I can set it to send one then too. The program lets me type out the card and then tell it when to send it. I had my own personal font made and my signatures added too. It looks like I hand wrote it. The reactions are great.
The thing I like best is they keep the photo card on display and people ask where the photo was taken. It's good word of mouth marketing for me. Word of mouth marketing doesn't cost me a thing. I've had bookings from people that found out about my B&B after seeing my thank you card on display at their friend's house. Another thing I like is I don't have to go out for hours searching for a generic card and paying $3 - $5 for one. I don't have the time to be at the card store everyday and I hate paying that much for a generic card that will probably just go in their trash. Maybe I'm too lazy or cheap!
I also got the book Appreciation Marketing and it is wonderful ( http://tinyurl.com/ydnza5q ) . It's a lot of good marketing ideas that can be used with this card service or just sending cards on your own. I find that sending my guests and leads follow-up notes and don't ask for the sale does wonders. I'm their friend and just writing to say hello. People love doing business with people they like.
Maybe someone already commented on these things here. I'll have to go and check the other topics.
I'll try to sign on to the internet again soon. Business will be slowing down in another month or so. I'll have more time to chat then.
Jenny