Momma Smurf
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- Dec 6, 2010
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So is it OTAs for only B&Bs that are being bid against?Are your bids so high because you are bidding against a large metro area?Yes, but am just throwing it out there as an observation. This switched around April 1st. Google is trying to get a cut of Booking, so yes they are making folks with OTAs click into the GL page where they see the OTA link option. With us, they get to click directly to our website which is what we all want.TC has access to all of our available rooms as well because it shows my RK.Yes, difficult to evaluate without cutting off Bookng entirely.Can you interface with Trip Connect? Am getting tons of reservations through them, costing me 25 cents a click from my page. Your listing ends up above everyone else on Bok, Expi, etc, when dates are searched. I think more and more folks are using them as an overall aggregator. Take back your life and your inn's identity and your SEO hijacked results!! No more commissions & far fewer PITAs. Love, loved all our guests today, and they loved us. Hoping to get some TA review love too!
In RK, I am also able to see who is searching and reserving through TC, plus it's sometimes a secret heads up as to who found us there..MS, I am so glad you are having such a great response with TC and at such a great rate. My PPC rate is closer to $2.00 each, still beats the OTA commissions by a long shot.Momma Smurf said:Can you interface with Trip Connect? Am getting tons of reservations through them, costing me 25 cents a click from my page. Your listing ends up above everyone else on Bok, Expi, etc, when dates are searched. I think more and more folks are using them as an overall aggregator. Take back your life and your inn's identity and your SEO hijacked results!! No more commissions & far fewer PITAs. Love, loved all our guests today, and they loved us. Hoping to get some TA review love too!
In RK, I am also able to see who is searching and reserving through TC, plus it's sometimes a secret heads up as to who found us there.
But I am not having the success you seem to be having.
I also have RK set up so I can see each one that clicks, what dates etc. So I do know they are looking. I have had a few reservations so I am still far ahead.
I am still getting more reservations made direct (which is a good thing) and siting TA as the way they found us.
The OTA's are still getting a big audience. And I am not positive, but don't think that they are coming through TA to get to the OTA instead of booking with me using TC.
My TC shows a cheaper rate (a room I do not list on the OTA's). In theory, it would seem that most would click on to my site through the TC link to see the prices, since the lowest price is less. If they are going to book I would presume they would either book the cheaper room OR notice that the other rooms are at the same exact price as the OTA's and just book direct.
So if my theory is correct, the majority of bookings I get through the OTA's are coming from their site directly. Thus if I am not listed on their sites, I may not get the booking at all.
If you are as busy as you want to be without an OTA, there is no reason to connect with them. For me at least for now, they are a necessary evil.
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A few notes:
In our town, we B&Bs who use TC only are ranked higher in results when prices are searched on TA
Mort is listed in the coveted 3 Pack of Google Local Results, but because there is an OTA Price listed, when clicking on her place it does not go directly to her website only to the Google page with Booking calendar. We however, w/o an OTA have a direct Google link to our website in the 3 pack!! Priceless.
TC has access to all of our available rooms and shows them directly on RK.
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Regarding Google Local (GL) though, I am at a loss. My listing on GL shows the OTA's but not my TC - I did not know GL was using TA's info? Is that right? And if so, why are they showing the OTA info and not my TC info as well?
EDITED: I see your GL listing shows your website in the big box. Mine does not (gives in the main list, not in the big box on the right). So maybe this is where people are going to book with the OTA's instead of my website?
Is this what you are telling me?
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Can you look at G Analytics and compare your Google hits Pre & Post signing with Bking?
Copper! I just went to TA and searched with dates and it's pulling you up as #1 but is showing Booking NOT the TC link! "Official site" which is TC is buried to the side. And when I go to your actual TA page TC is the 3rd link shown, Booking is #1. This could definitely be why you are seeing so many reservations via Booking vs TC.
.I've been with Bking for 3 or more years now so at this point I don't feel it would be a good comparison.Momma Smurf said:Can you look at G Analytics and compare your Google hits Pre & Post signing with Bking?
Yes, I know TC is not #1; that would cost me over $3 a click. I am paying $1.80 per click as it is now on the side or 2nd behind Booking when on my listing. Personally I think they rotate the 2nd and 3rd ranks as I have seen my TC toss back and forth. i do make sure it does not fall down to 4th or below.Momma Smurf said:Copper! I just went to TA and searched with dates and it's pulling you up as #1 but is showing Booking NOT the TC link! "Official site" which is TC is buried to the side. And when I go to your actual TA page TC is the 3rd link shown, Booking is #1. This could definitely be why you are seeing so many reservations via Booking vs TC.
When I started with TC a couple months ago, I believe I was paying $1.20 for first spot.
TA is going to up the price if there is any sign of competition. Since I am currently with Ex p edi a as well, that makes my battle even harder.
I am toying with changing my nightly minimums on the OTA's to reduce the ones in competition with me at any given time.
But again, you may have hit the answer to the question I was having with Google Local. At least it makes sense that this is some of the issue.
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Looking at Mort's town, it doesn't appear that anyone else is using TC, so perhaps her bids would be closer to mine?
.While being near a large metro area may have the PPC pricing a little higher, the main reason I think mine are higher than yours is the fact I am bidding against the OTAs for ranking.Momma Smurf said:Are your bids so high because you are bidding against a large metro area?
Looking at Mort's town, it doesn't appear that anyone else is using TC, so perhaps her bids would be closer to mine?
Mort may have the same issue as me, may not as high though, as she would also be bidding against at least 1 OTA.
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Funny, because there are 4 areas of our actual town, we show up in results for the entire town and our little village (a few years ago TA asked for input re smaller areas being included in the general area and I sent in a request). There are 3 OTA hotels, no B&Bs for the village, but the entire town has at least 5 OTA B&Bs & 12 OTA hotels and we still only pay .25.