Hey guys!
This conversation took off in an interesting direction, ey?! So, here is a list of a few of the essentials for some of the best B&B website designs I've seen.
1.) Large Homepage Slideshow showcasing QUALITY photos of B&B interior, exterior, & surrounding area.
---> When I say quality, I mean it's worth it to bring in a professional photographer rather than doing it the good ole' DIY method with your iPhone. The photos will go a long way drawing people into your B&B immediately when they get to the website.
2.) Set the slideshow speed to be fairly quick. This is a helpful little trick to let customers see more of your B&B upon visiting your site, before they leave.
3.) CLEAR CALL TO ACTION. This is one of the most important aspects of any website in general. The key to a good website is that people shouldn't have to think. The Main CTAs should be A.) To Book, B.) Check Availability and C.) Entice with specials and deals. Furthermore, the more obvious the answers to their questions are, the more time it saves you not having to answer that which is readily available on the website. People want their answers ASAP on a website, and even just a moment of searching will lead them to stop.
4.) Look and Feel: Similar to what Madeline said above - your look and feel should showcase the vibe and atmosphere of your B&B. If you own a B&B along the Delaware River that works with rafting and kayaking companies and appeals to the outdoorsy traveler, then your website should showcase this type of personality, and also make it obvious that it caters to those with that interest. If you run a B&B in the middle of the mountains equipped with massage packages and a honey moon sweet, then your website should showcase this elegance and luxury. People are very visual, and as you already noted, don't like to read to find out about your B&B. It should say it all in the branding.
5.) TIP: Showcase the seasons. If you're operating a B&B that has 4 seasons, flip out the photos to prepare for each one. It'll let people visualize their experience at that time and entice them to book with you more. If a guest wants a winter getaway in Vermont, they want to see a warm fire with snow outside and hot chocolate, not lemonade glasses on the desk during a hot summer day, and visa versa.
What do you guys think?.