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Bed And Breakfast Marketing - Thinking Outside The Bed!
People are always suggesting you "think outside the box", well when it comes to bed and breakfast marketing I'm going to suggest you think outside the bed!
Excerpt:
"What are you going to do to stand out from the crowd?
Rather than thinking in generalities, get specific and get targeted. What do I mean? Well most of the time you probably think you'll stand out by improving your accommodation and making it more appealing to your guests. To an extent that's correct - there's certainly nothing wrong with that - but by the time your guests experience it they have already made the decision to come and stay with you."