Morticia
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- May 22, 2008
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You know how I will occasionally ask whether it is better to have prices that end in '9' or something else?
Here is a psychological take on it from a menu standpoint:
So can price formats that end in the numeral 9, as in $9.99, which tend to signify value but not quality, menu consultants and researchers say.
Now it does not go on to say if $159 as a price compared with $160 connotes the same thing, but I would think it might.
Here is a psychological take on it from a menu standpoint:
So can price formats that end in the numeral 9, as in $9.99, which tend to signify value but not quality, menu consultants and researchers say.
Now it does not go on to say if $159 as a price compared with $160 connotes the same thing, but I would think it might.