Don Draper
Well-known member
- Joined
- Aug 10, 2008
- Messages
- 2,863
- Reaction score
- 1
We just started sending an email newsletter with any regularity two years ago. We've been sending approximately 4 per year, once per season. Sometimes we don't get one sent out in the busy season so it only ends up being 3 per year. I also try to make sure we're sharing local news and not just stuff pertaining to the Inn. We sent our first for this year today and I just received this really nice email in reply, it made my day. Thought the info might be helpful to anyone who sends a newsletter or is considering one:
"We stayed with you last year and still talk about what a great time we had. I am looking forward to an opportunity to return. Just wanted to give you a little feedback on your e-mails, as I doubt people bother very often, unless they want to complain. I think your timing of your communications is exactly where it should be. You send me something just often enough to always keep it in the back of my mind that I do want to come back, and not so often that I become annoyed at the frequency. I have signed up for similar mailing lists from other places and then receive something at least once or twice a week from a single vacation destination -- that's too much! I end up unsubscribing, and then the organization has defeated its own purpose."
"We stayed with you last year and still talk about what a great time we had. I am looking forward to an opportunity to return. Just wanted to give you a little feedback on your e-mails, as I doubt people bother very often, unless they want to complain. I think your timing of your communications is exactly where it should be. You send me something just often enough to always keep it in the back of my mind that I do want to come back, and not so often that I become annoyed at the frequency. I have signed up for similar mailing lists from other places and then receive something at least once or twice a week from a single vacation destination -- that's too much! I end up unsubscribing, and then the organization has defeated its own purpose."
