Hi gang,
In the past, properties could see that Trip Advisor generally did one of two things to “link” to properties. If you were bookable on Expedia or hotels.com (remember that Trip Advisor, Expedia, hotels.com are all owned together), then your links (photos, maps, amenities, book this property, etc.) went to Expedia, or hotels.com, in some cases Venere, perhaps others. If you were not bookable on one of these sites – you might not have had links at all, or they typically went to all other properties around you that were bookable. At no time where there ever any links directly to properties. Trip Advisor has no “self-serve” advertising model and no ability for properties to go in and control those links. They are not equipped to handle thousands and thousands of advertisers like a Google is as a comparison.
We are testing a relationship with Trip Advisor so that rather than having no links to your property at all, or having links that go to all properties on Expedia except yours… they go directly to your detailed listing page on BedandBreakfast.com which includes a link to your website, your phone number, a link to your availability calendar, etc. This is the first feedback that I have seen that has been anything short of a property being thrilled with this since now it is far easier to get to a property’s detailed information and ultimately their website since we've started testing this. I’m surprised to hear that this could be viewed as a negative and I’m not sure how this change could do anything but help B&B’s..