[COLOR= rgb(51, 51, 51)]The Popeye Principle of destination branding. [/COLOR]http://bit.ly/AeXFpU
(We have spoken about this before, marketing what we really are, not a facade, so visitors experience what they thought they would, not disappointed, this is great advice from one I respect as a re-brander in this industry!)
(We have spoken about this before, marketing what we really are, not a facade, so visitors experience what they thought they would, not disappointed, this is great advice from one I respect as a re-brander in this industry!)