Generally, the discount shoppers I see walking in are not happy with $10 off.They want half off. (Not all, some are happy to 'score' the $10, it's a game to them.) And that is because they assume that my rates are like a hotel's rack rate, super inflated. My rack rate has minimal give in it. We do show a range of rates, with the higher end being a rate I might charge on a very busy weekend. No one sees that rate on the website before they call. The only rate they see is the low end rate and they all want to know why they can't have the room for that rate. Even tho the higher end rate is $60 more than what they are paying (depending on when they call) they all want to know why I'm charging them $10 more than my website says. My website has the low to high range. No one thinks the room will be the hight rate, only the low rate, or lower.
They have all been trained that 'rack rate' = 'sucker rate'.
And a lot of them are using the terms they hear in the media and saying things like, 'Isn't it better to make $100 than $0 if I walk?' And this is where the business person gets the money and the non business person gets to keep their pride. But which one pays the bills? But I don't think we can play by the same rules as hotels when we are such small businesses. Yeah, $100 is more than $0, but at what price do I sell my soul? And if I start taking whatever the guest will pay, how much sooner do I burn out?.