I have been using Superstatz which is a a similar program for years. In my experience MOST reservations that come in whether by webervations or phone are report the source of where they found us inaccurately. A system like this is invaluable.
I have been seriously considering changing over to Intellikeeper because Superstatz does not have the ability of the e-mail link when taking a phone reservation.
Thank you Scott for your article. I really think this is an area where most innkeepers don't put enough emphasis and it really can save them a lot of money by eliminating those non-productive directories.
I strongly believe in tracking but find if you ask people they just say the internet (which is not helpful) if they booked online half the time they can't remember what company they used. Anything that helps is a good way to see where your marketing money is being best spent.