I have had several commercial webistes that sell products and the one big thing we try to avoid is letting people leave the site. I notice lots of BnB sites have links to review sites etc on their main page. This is so against what I have been taught and experienced. Are we more sure of our conversion ratio? I do not see a lot of chatter about conversion rates? I get 1:300 visitors make a reservation etc... Anyone track that stuff? I suppose high season if you are booked then it really does not matter.