I tried desparately to get a newbie to not use the word Storm in her name. She was so enamored with a certain sculpture that she used Storm in the name. I do not have any data on this - but after a year, she closed.
A name is very important IMO as it sets the tone. I knew one B & B that was named for a newspaper that had been printed in their house in its past history. It was not the negative generated by the other, but it did not sound as if it was a B & B. The new owners changed the name for marketing reasons only as it was a lovely inn with great innkeepers (he changed jobs) & they moved.
I tell my Aspirings to make it something you will not mind saying a million times, short is better than long (# characters allowed in some advertising), and if the house was built by the town's most prominent and famous citizen Jacob Schmidt, do not name it Schmidt House!