Why (and How) Your Business Should Get Visual BY JOHN BRANDON
Excerpt:
"According to a July ShareThis study, Pinterest constitutes more than 50% of all the sharing on iPads. Consumers are spending a lot of time on tablets and on their mobile phones, which are lean-back entertainment devices. The hardest thing to do on a tablet or mobile phone is to type; the easiest thing to do is to tap on an image. So while the first generation of social networks mapped out the personal social graph, I think a lot of consumer time is now going to be spent on these visual networks."
http://www.inc.com/john-brandon/why-how-your-business-should-get-visual.html
Excerpt:
"According to a July ShareThis study, Pinterest constitutes more than 50% of all the sharing on iPads. Consumers are spending a lot of time on tablets and on their mobile phones, which are lean-back entertainment devices. The hardest thing to do on a tablet or mobile phone is to type; the easiest thing to do is to tap on an image. So while the first generation of social networks mapped out the personal social graph, I think a lot of consumer time is now going to be spent on these visual networks."
http://www.inc.com/john-brandon/why-how-your-business-should-get-visual.html