Why User Experience is Too Important to Ignore[/h1]
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Eww, Gross – Bad Site, Head for the Hills![/h3]
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Eww, Gross – Bad Site, Head for the Hills![/h3]
- Uncertainty – is this site for real? Can I trust this site with my information? Is the owner of this site a real person who actually cares? If someone is asking themselves these questions and is unsure of the answers they hear in their head, then they probably feel that they’re not in the right place and will want to get the heck out of there.
- Lost – if they get there and have some initial comfort but then feel lost or confused after a minute or two, then frustration sets in and they are gone!
- A Bit like Dorothy – when the wizard came out from behind the curtain, we were all a little disappointed. If the users feel there is something shady going on behind the scenes, they will bolt. They are bombarded with spam, etc. and don’t want to do business with anyone they think has a hidden agenda.