I would be having that kind of stuff on the website. Waze and Google Maps say something about traffic. There is several websites that give every possible way to get public transit between two points (although not always correct). Even Gasbuddy for where to get the best deal on gas prices!
The more I see on this forum, the more robust I want my website and just say "follow this link"....
undersea said:
I would be having that kind of stuff on the website. Waze and Google Maps say something about traffic. There is several websites that give every possible way to get public transit between two points (although not always correct). Even Gasbuddy for where to get the best deal on gas prices!
The more I see on this forum, the more robust I want my website and just say "follow this link"...
It doesn't work. We have clear, easy to follow directions on our website. They use gooly maps and end up on a dirt road in the woods.
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Of course it works. The vast majority of people have no problem using clear directions. Sometimes, detours or confusing signs or GPS problems cause issues for some. And yes, there are a handful who just have no sense of directions.
As Mort said in the original post, people can tie you up in knots. And if they get lost, they can still blame you.
The answering machine will have an option "For directions or address..." Those still confused can leave a message and we can try to help them sort out their issue.
Most people are internet savvy and those who are not gets smaller each year.
But each person has to find out what works for them. It is not my intent to try and handle by phone every possible issue when a website, email or other publications can handle their problem. I do not agree that being highly inefficient and pretending this is the 1950s is a requirement for a modern B&B. Many expect self help, online resources, and online booking. For others, there can be a level of personal service.
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undersea said:
But each person has to find out what works for them. It is not my intent to try and handle by phone every possible issue when a website, email or other publications can handle their problem. I do not agree that being highly inefficient and pretending this is the 1950s is a requirement for a modern B&B. Many expect self help, online resources, and online booking. For others, there can be a level of personal service.
Gomez was an engineer/scientist in another life. Every week or so I emailed a bulletin to my list of contacts with a helpful tip on how to use the new software everyone was getting, what quick workaround was available for the tech problem everyone was experiencing and my phone number to call if you needed immediate help.
100% of the time Gomez called. He wanted me to walk him thru each step over the phone. So, you see, I'm used to this. And then I married him.
I don't learn by reading. I'm one of those people who need to see it done and hear it said to me, then the written directions make sense. Even tho I provide tons of written info on the website, I understand when people can't extract the info without hearing it. It's a type of learner.
So, we try to provide multiple avenues for guests to get what they need. That's the secret. Not one way or the other, but multiple ways so you help each different kind of learner. Not PITA's, types of learner. They're not stupid if they don't understand something the way you present it. It's just not presented in a way they understand. (And back when I was a kid, if you didn't get it the way the teacher explained it you dropped out of school because there was only one way. Now we know better.)
Big photos. Bulleted lists. Charts with prices. Floor plans. And also the word picture you paint with text.
And still guests call who say they never saw a chart with prices. They never saw the room photos. They never saw that the bathroom is across the hall. They didn't know they could make their own reservation online. They never saw...
A lot of them are just tired of looking at beautiful websites and they want you to tell them to book here and book now because you have everything they need.
What I can't get to yet is video on the website. I hate watching videos of someone talking about something because I can read it much faster than they talk. BUT, for learning something, it helps to have the video. So provide both. The video and the text of what is said in the video. And sometime I'll get around to having a video made.
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Morticia said:
So, we try to provide multiple avenues for guests to get what they need. That's the secret. Not one way or the other, but multiple ways so you help each different kind of learner. Not PITA's, types of learner. They're not stupid if they don't understand something the way you present it. It's just not presented in a way they understand. (And back when I was a kid, if you didn't get it the way the teacher explained it you dropped out of school because there was only one way. Now we know better.)
I totally agree. Some are visual, some want to call before booking, some only want self service, some may want to research or price compare, some want to watch video, some want yelp type reviews first.
But as an (business) owner, I do not want to spend a lot of time on the phone when guests would have been happy with online booking or self-service. And I do not want to deal with robocalls, charity calls, miscalls, hang ups, or advice seekers who are not guests. Thus, a simple phone tree with some basic info and leave message if they want to talk to us. We will get back to reasonable calls quickly.
I totally get I may lose some business. But time (and energy) is money. I see a number of owners who talk about not really making a profit, just paying the bills, somewhat frustrated, hanging around for hours hoping the guest shows up sometime, and pinning them to the property.
The way most businesses are going is partial automation and self serve, with live support for those who still need someone to talk to. WalMart nearby put in a large self checkout last week. Gas stations - who asks to check your oil or does your windshield anymore? Department stores have gotten rid of having lots of staff to assist customers. Many companies do not even put their phone number on their website.
On a side note, some may not be aware of the tsunami that is coming in car ownership. Millennials who are buying MUCH fewer cars, to city residents who never had one, Zip cars, driverless cars where people will get Uber style and not own, etc. So, how will rural B&Bs get them here? Therefore, any bus or train going near needs to be well documented on the website, perhaps with innkeeper pickup or taxi. Or alternatives...
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