Quantcast

If you just have 30 seconds -

INNspiring.com | Innkeeper Forum & Innkeeping Resources

Help Support INNspiring.com | Innkeeper Forum & Innkeeping Resources:

Copperhead

Well-known member
Joined
Jun 24, 2008
Messages
5,969
Reaction score
0
What would you say to entice someone to book?
I have signed to do a 30 second campaign radio spot in a market area
The station is soft rock - target market are women 35-55 years old.
 

Copperhead

Well-known member
Joined
Jun 24, 2008
Messages
5,969
Reaction score
0
I should say I signed to do a a 30 second spot for 2 weeks! The target audience would be women 35-55 years of age. The spots will run M-F during am and pm rush hour traffic - so prime time!
 

domsmom

Well-known member
Joined
Mar 19, 2010
Messages
180
Reaction score
0
I just did a 30 second radio spot... location, reason to visit, description of b&b and website...that's about all 30 seconds can give you.
 

Breakfast Diva

Well-known member
Joined
May 26, 2009
Messages
5,909
Reaction score
25
Let us know how that works for you! I've wondered if that was something we should try. Good for you for trying something new!
 

Morticia

Administrator
Staff member
Administrator
Moderator
Joined
May 22, 2008
Messages
17,352
Reaction score
224
I should say I signed to do a a 30 second spot for 2 weeks! The target audience would be women 35-55 years of age. The spots will run M-F during am and pm rush hour traffic - so prime time!.
Focus on the fact they are sitting in traffic when they could be relaxing at your place. And hpw they deserve to be relaxed!
 

birdwatcher

Well-known member
Joined
Feb 22, 2009
Messages
1,085
Reaction score
0
yup just the good things you have to offer-and you may want to mention getting together with your girlfriends..of course after the important stuff and your website-if anything else they will remember your website.
Good luck!
 

Emily Spiers

Well-known member
Joined
Mar 1, 2010
Messages
299
Reaction score
0
If you offer spa packages or massages I'd certainly mention those!
 

egoodell

Well-known member
Joined
Jun 1, 2008
Messages
3,023
Reaction score
0
Mention whirlpool tubs if you have them. And breakfast special dishes
Riki
 

EmptyNest

Well-known member
Joined
May 22, 2008
Messages
8,741
Reaction score
1
NOt sure about the "savory" breakfast. I know what you mean..but maybe a different adjective...maybe even bountiful,delicious, or luscious??? The rest sounds great!
 

JBloggs

Moderator
Moderator
Joined
Oct 7, 2008
Messages
17,743
Reaction score
0
Rush hour you say? I would emphasize sitting on the porches/grounds/quiet/relaxation/let someone else serve you...ie do the cooking. Get away from it all...modern amenities/all rooms have private baths, emphasize not having to leave the state or drive too far...
If it were me I would speak about waking up to fresh coffee and morning sun and the sounds of the birds...
Guests just left who live near Toronto. They told me there is no green there, it is just urban sprawl. They are loving their drive south and enjoying every minute and even saw a bear and cub yesterday.
So thinking of people who drive work sleep drive work sleep I would try to appeal to the fresh air, great coffee, change of scenery. If it were me, I wouldn't emphasize the linens and beds so much. Just my 2 cents. People would give anything to sleep-in in their own beds.
 

Copperhead

Well-known member
Joined
Jun 24, 2008
Messages
5,969
Reaction score
0
This is what I have come up with, hoping I am within time limit - After asking some of my friends for honest feedback: one of my friends said they read it aloud in 25 sec, another in the marketing bus. gave it 2 thumbs up as well, of course there was another who wanted me to add nore descriptive.
Imagine yourself resting in the shade of majestic oaks, or basking in the sun by a refreshing pool, then sleeping in a cloud of luxury with down comforters and pillows. Awaken to a savory breakfast prepared just for you. No need to dream – make it reality! "Copperhead" Bed and Breakfast just north of My City www.my website Great for a girls weekend or a romantic getaway. (mention "radio call letters" for a welcome gift)
This air time begins next Monday, for 2 weeks. It is still warm here, with swimming & sunning well into Oct. so mentioning the pool I think is still a go. We do not have special tubs. And while we do offer massage packages - I make only $10 per massage so would be promoting my therapist, not me! And knowing how people listen, some may think it is included in the room rate - or they will think they can come here just for a massage. People think crazy thoughts - just like some who tell me "oh, we will have to come by for breakfast some morning".
 

JBloggs

Moderator
Moderator
Joined
Oct 7, 2008
Messages
17,743
Reaction score
0
oh! I just read what you have...close to what I would do... very close.
 

Proud Texan

Well-known member
Joined
May 30, 2008
Messages
2,685
Reaction score
0
I'd stress pampering for singles and couples and romance for couples.
 

Morticia

Administrator
Staff member
Administrator
Moderator
Joined
May 22, 2008
Messages
17,352
Reaction score
224
This is what I have come up with, hoping I am within time limit - After asking some of my friends for honest feedback: one of my friends said they read it aloud in 25 sec, another in the marketing bus. gave it 2 thumbs up as well, of course there was another who wanted me to add nore descriptive.
Imagine yourself resting in the shade of majestic oaks, or basking in the sun by a refreshing pool, then sleeping in a cloud of luxury with down comforters and pillows. Awaken to a savory breakfast prepared just for you. No need to dream – make it reality! "Copperhead" Bed and Breakfast just north of My City www.my website Great for a girls weekend or a romantic getaway. (mention "radio call letters" for a welcome gift)
This air time begins next Monday, for 2 weeks. It is still warm here, with swimming & sunning well into Oct. so mentioning the pool I think is still a go. We do not have special tubs. And while we do offer massage packages - I make only $10 per massage so would be promoting my therapist, not me! And knowing how people listen, some may think it is included in the room rate - or they will think they can come here just for a massage. People think crazy thoughts - just like some who tell me "oh, we will have to come by for breakfast some morning"..
How about 'Right now you could be relaxing...' instead of 'imagine yourself...' Not sure which packs the most visceral punch to 'get it done'.
 

seashanty

Moderator
Staff member
Moderator
Joined
Jun 2, 2008
Messages
5,714
Reaction score
39
are you giving the inn phone number?
who is recording it?
if it's you, have you practiced and listened and timed yourself to get the inflections and the timing right?
i think it's a great idea.
 

Copperhead

Well-known member
Joined
Jun 24, 2008
Messages
5,969
Reaction score
0
NOt sure about the "savory" breakfast. I know what you mean..but maybe a different adjective...maybe even bountiful,delicious, or luscious??? The rest sounds great!.
Thanks E. I do like that better!!!!
 

Copperhead

Well-known member
Joined
Jun 24, 2008
Messages
5,969
Reaction score
0
are you giving the inn phone number?
who is recording it?
if it's you, have you practiced and listened and timed yourself to get the inflections and the timing right?
i think it's a great idea..
Since this is during rush hour, the phone number is wasted air time... If they remember my B&B name & location they can easily find my website. I would think that the majority of the listeners during this time of day would be computer savvy.
This will be recorded by the pros at the radio station - heaven forbid me to do it. It takes me 4-5 tries to get a voice mail recording done.

 

JBloggs

Moderator
Moderator
Joined
Oct 7, 2008
Messages
17,743
Reaction score
0
CH don't waste a moment on a phone number, but INSERT you B&B name at least THREE TIMES.
<The COPPERHEAD B&B> wants you to Imagine yourself resting in the shade of majestic oaks, or basking in the sun by a refreshing pool, then sleeping in a cloud of luxury with down comforters and pillows. Awaken at <The COPPERHEAD B&B> to a savory breakfast prepared just for you. No need to dream – make it reality at <The COPPERHEAD B&B>! "Copperhead" Bed and Breakfast just north of My City website. Great for a girls weekend or a romantic getaway. Visit <The COPPERHEAD B&B WEBSITE TODAY> and mention "radio call letters" for a welcome gift)
 

Samster

Well-known member
Joined
May 30, 2008
Messages
6,475
Reaction score
14
Location
South Carolina
CH don't waste a moment on a phone number, but INSERT you B&B name at least THREE TIMES.
<The COPPERHEAD B&B> wants you to Imagine yourself resting in the shade of majestic oaks, or basking in the sun by a refreshing pool, then sleeping in a cloud of luxury with down comforters and pillows. Awaken at <The COPPERHEAD B&B> to a savory breakfast prepared just for you. No need to dream – make it reality at <The COPPERHEAD B&B>! "Copperhead" Bed and Breakfast just north of My City website. Great for a girls weekend or a romantic getaway. Visit <The COPPERHEAD B&B WEBSITE TODAY> and mention "radio call letters" for a welcome gift).
I agree to repeating the name of your business 3 times! Old marketing trick. And changing the adjective for your breakfast from "savory" to something like yummy, luscious, homemade, or bountiful...whatever describes what YOU do! (Savory doesn't include yummy French toast. haha!)
Sounds like a really good marketing tool!
 

Breakfast Diva

Well-known member
Joined
May 26, 2009
Messages
5,909
Reaction score
25
CH don't waste a moment on a phone number, but INSERT you B&B name at least THREE TIMES.
<The COPPERHEAD B&B> wants you to Imagine yourself resting in the shade of majestic oaks, or basking in the sun by a refreshing pool, then sleeping in a cloud of luxury with down comforters and pillows. Awaken at <The COPPERHEAD B&B> to a savory breakfast prepared just for you. No need to dream – make it reality at <The COPPERHEAD B&B>! "Copperhead" Bed and Breakfast just north of My City website. Great for a girls weekend or a romantic getaway. Visit <The COPPERHEAD B&B WEBSITE TODAY> and mention "radio call letters" for a welcome gift).
I agree to repeating the name of your business 3 times! Old marketing trick. And changing the adjective for your breakfast from "savory" to something like yummy, luscious, homemade, or bountiful...whatever describes what YOU do! (Savory doesn't include yummy French toast. haha!)
Sounds like a really good marketing tool!
.
I use the term sumptuous for our breakfast.
 
Top