Ok, so I have had a half dozen innkeepers email me about wanting to do a blog for their inn. Of course, they all attended the same conference and heard "someone" say "it is REALLY important to have a blog."
So my statement to them was...."And what are you going to do with it??? What do you think it will do for you? Are you going to update it and put in pertinent information for your guests? Most of the ones I have seen are nothing more than a poor diary of an innkeepers daily routine. Who cares? Who will read this??
We all know people don't even read the inn's web site!!!! So why would someone take time for a blog??? Is this only for search engine's sake?? If so, many people need to be prepared for disappointment.
I point them to the 2 or 3 really well done innkeeping blogs I have seen and tell them...are you ready to do the work involved? Just posting something there once a month just isn't going to cut it.
SO, can someone please tell me...REALLY...what good does a blog do for an inn??? And why are folks telling them this is so important??
Found this link and thought this expressed well what I am thinking and trying to share with friends contacting me about blogs.
Thanks for you feedback.
So my statement to them was...."And what are you going to do with it??? What do you think it will do for you? Are you going to update it and put in pertinent information for your guests? Most of the ones I have seen are nothing more than a poor diary of an innkeepers daily routine. Who cares? Who will read this??
We all know people don't even read the inn's web site!!!! So why would someone take time for a blog??? Is this only for search engine's sake?? If so, many people need to be prepared for disappointment.
I point them to the 2 or 3 really well done innkeeping blogs I have seen and tell them...are you ready to do the work involved? Just posting something there once a month just isn't going to cut it.
SO, can someone please tell me...REALLY...what good does a blog do for an inn??? And why are folks telling them this is so important??
Found this link and thought this expressed well what I am thinking and trying to share with friends contacting me about blogs.
Thanks for you feedback.